I am the Director of Marketing Communications at Maplesoft. I am responsible for all direct marketing in North America including emails, direct mails, newsletters, all advertising, and webinars; international marketing; tradeshows; sponsorships; and print materials including brochures, flyers, posters, etc.
I was born in the driveway of a country house that my dad bought because it had beautiful lilac trees in the front yard. It also had no electricity and no running water. This is where I spent my formative years. I’ve been told that explains a lot. I have a Bachelor of Arts degree with a major in English from York University and a college diploma in Business Marketing from Georgian College. I’ve worked as a marketer in the high-tech industry for all of my professional career. In 2001 I won the City of Owen Sound Economic Development Award for Outstanding Sales Promotion.
I put a lot of words like “Buy Now!” and “Learn More Today!” and “Save!” in my writing. I like exclamation points.