Maplesoft Blogger Profile: Kathleen McNichol

Director, Marketing Communications

I am the Director of Marketing Communications at Maplesoft. I am responsible for all direct marketing in North America including emails, direct mails, newsletters, all advertising, and webinars; international marketing; tradeshows; sponsorships; and print materials including brochures, flyers, posters, etc.

I was born in the driveway of a country house that my dad bought because it had beautiful lilac trees in the front yard. It also had no electricity and no running water. This is where I spent my formative years. I’ve been told that explains a lot. I have a Bachelor of Arts degree with a major in English from York University and a college diploma in Business Marketing from Georgian College. I’ve worked as a marketer in the high-tech industry for all of my professional career. In 2001 I won the City of Owen Sound Economic Development Award for Outstanding Sales Promotion.

I put a lot of words like “Buy Now!” and “Learn More Today!” and “Save!” in my writing. I like exclamation points.

Posts by Kathleen McNichol

Philip Yasskin, a long-time Maple user and professor at Texas A&M University is passionate about getting young people engaged in mathematics. One of his programs is SEE-Math: a two-week summer day camp for gifted middle school children interested in math. Maplesoft has been a long-standing supporter of SEE-Math, providing software and prizes for the campers.

A major project in SEE-Math is developing computer animations using Maple. Students spend their time creating various animations, in hopes of taking the top prize at the end of the workshop. A slew of animations are submitted, some with pop-culture references, elaborate plot lines, and incredible detail. The top animations take home prizes, while all animations from that year are featured on the SEE-Math website.

Maplesoft proudly sponsors this event, and many like it, to promote interest in STEM education. To see all of the animations from this year’s SEE-Math camp, please visit: You can find the animations listed under “Euler,” “Godel,” “Noether,” and “Ramanujan,” found halfway down the page.

A happy Maple recipient...

June 12 2015 Kat 82 Maple

Last month, we received a very kind note from a recipient of one of our sponsorships. Maplesoft sponsors several academic and commercial events throughout the year, providing free copies of Maple or MapleSim to lucky attendees. Audrey was one of the winners of the Elgin Community College Calculus Contest, where she won a copy of Maple. Here’s what she had to say:

Thank you so much for the Maple license.  I have become familiar with Maple during the last school year.  At first the commands were like Chinese to me and I had a rough time getting anything done, but once I made a connection between the commands and what they were doing it was a lot easier.  Even without former knowledge of computer programing, the commands are increasingly intuitive.  Maple has been a huge help to me doing my homework and projects, and even as I was studying for the competition it was useful for checking my answers.  Another reason that I love Maple is that it provides visuals for the difficult concepts we learned in class, such as shell method in Calc II and mixed partial derivatives in Calc III.  I enjoy math, but I thank that Maple has enriched my experience along the way.

Thank you again for your generous gift, 


It’s always nice to hear how students and professionals alike are succeeding with the help of Maple. If you’d like to share your experience, please send an email to or post it here on MaplePrimes.

Recently, a Maplesoft customer service representative received an e-mail from one of our users with the subject line: A Simple Thank You. We wanted to share this message with you, as it demonstrates how the power and flexibility of Maple helped one student get ahead in his studies.

The following is an actual email we received from Eli E., which describes his experience using Maple as a university student.

Hello, my name is Eli...

Hi. I am the Marketing Communications Manager at Maplesoft. This is the first piece of writing where you get to know who I am, but many of you have probably already read a lot of what I’ve written. I am responsible for the promotion of Maplesoft products. It’s my job to take what the really smart Maplesoft employees create and turn it into something engaging (and typically say all I need to say in 3 paragraphs or less, or in the case of subject lines, 49 characters or less). Within every piece of highly technical math-filled piece of writing is a gem of a story waiting to be brought out. I try (sometimes successfully, I hope) to bring out these stories. Every time you’ve read our newsletter “The Maple Reporter,” an email, or a letter from Maplesoft, you’ve read my work. My goal is for people to read what I write and say “I want that!” or “how do I do that?”

Page 1 of 1