Maplesoft Blogger Profile: Kathleen McNichol

Director, Marketing Communications

I am the Director of Marketing Communications at Maplesoft. I am responsible for all direct marketing in North America including emails, direct mails, newsletters, all advertising, and webinars; international marketing; tradeshows; sponsorships; and print materials including brochures, flyers, posters, etc.

I was born in the driveway of a country house that my dad bought because it had beautiful lilac trees in the front yard. It also had no electricity and no running water. This is where I spent my formative years. I’ve been told that explains a lot. I have a Bachelor of Arts degree with a major in English from York University and a college diploma in Business Marketing from Georgian College. I’ve worked as a marketer in the high-tech industry for all of my professional career. In 2001 I won the City of Owen Sound Economic Development Award for Outstanding Sales Promotion.

I put a lot of words like “Buy Now!” and “Learn More Today!” and “Save!” in my writing. I like exclamation points.

Posts by Kathleen McNichol

Recently, a Maplesoft customer service representative received an e-mail from one of our users with the subject line: A Simple Thank You. We wanted to share this message with you, as it demonstrates how the power and flexibility of Maple helped one student get ahead in his studies.

The following is an actual email we received from Eli E., which describes his experience using Maple as a university student.

Hello, my name is Eli...

Hi. I am the Marketing Communications Manager at Maplesoft. This is the first piece of writing where you get to know who I am, but many of you have probably already read a lot of what I’ve written. I am responsible for the promotion of Maplesoft products. It’s my job to take what the really smart Maplesoft employees create and turn it into something engaging (and typically say all I need to say in 3 paragraphs or less, or in the case of subject lines, 49 characters or less). Within every piece of highly technical math-filled piece of writing is a gem of a story waiting to be brought out. I try (sometimes successfully, I hope) to bring out these stories. Every time you’ve read our newsletter “The Maple Reporter,” an email, or a letter from Maplesoft, you’ve read my work. My goal is for people to read what I write and say “I want that!” or “how do I do that?”

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