As Director of Marketing Communications at Maplesoft, I am responsible for content creation, including case studies, whitepapers, webinars, technical papers, articles, and videos; public relations; all direct marketing programs in North America including emails, direct mails, and advertising programs; international marketing; tradeshows and conferences; sponsorships and partnerships; and print materials including brochures, flyers, posters, etc.
I was born in the driveway of a country house that my dad bought because it had beautiful lilac trees in the front yard. It also had no electricity and no running water. This is where I spent my formative years. I've been told that explains a lot. I have a Bachelor of Arts degree with a major in English from York University, a college diploma in Business Marketing from Georgian College, and I am currently completing a MAIS at Athabasca University in Writing and New Media, and Literary Studies. I’ve worked as a marketer in the high-tech industry for all of my professional career. In 2001 I won the City of Owen Sound Economic Development Award for Outstanding Sales Promotion.
I put a lot of words like "Buy Now!" "Learn More!" and "Save!" in my writing. I like exclamation points.