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In a bold and transformative move, leading "phygital" platform collectID officially announces its transition into ZATAP it was first announced in September as a brand new app and consumer-facing brand. This strategic shift to fully change to ZATAP for both its business and end-consumer operations underscores the company's commitment to revolutionizing the brand-consumer interaction landscape, and bringing a new level of joy for users with seamless connectivity between the digital and physical worlds. David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's evolution, stating, "From our inception in the year 2018 to verify physical items within the digital world, collectID has grown into something much more substantial. We are now working to build a brand that brings joy to users and matches our unique approach to creating 'phygital' products. This is possible thanks to our dedicated team and our partners, and we are excited to witness the positive effects ZATAP will have on users and businesses." Businesses one tap away from Your Customers The company's B2B operations continued to operate under the collectID name, following the announcement of ZATAP in September, they will transition to operate under ZATAP Business. ZATAP Business umbrella. https://collectid.io/collectid-evolves-into-zatap/ demonstrates ZATAP's desire to offer a distinctive platform that allows brands to connect with their customers like never before. This technology guarantees authenticity of products and transforms every product into an engaging storyteller, creating stronger bonds with customers. The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features: Content Management System: Dynamically Add Content, Run Campaigns Data & Insights: CRM to Track Product Interactions and User Engagement Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code Support Services: Customer Support for End Users and Strategy Consulting, as well as assistance with Content Production & Marketing Execution ZATAP is set to establish the industry standard for phygital and is paving the way for a future in which products are not just authentic but also attract. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion." Consumers: One Tap Away from the ZATAP Experience ZATAP provides consumers with an innovative experience. The application enables them to not only authenticate the products they purchase but also get absorbed in the stories and experiences that each product offers. Features of Owning a ZATAP Product: Digital meets Physical: ZATAP connects physical and digital worlds, offering users an immersive experience, where users have access to exclusive content, offers, as well as rewards and utilize their services in the digital dimension (i.e. videos games). The Authentication System: The application boasts a cutting-edge authentication method that utilizes ZATAP's own proprietary technology. The system, which is made up of encrypted NFC tags as well as blockchain, ensures the highest security level available on the market that allows users to check the authenticity of their merchandise without hesitation. Tickets: These products can be used to get tickets to events or special events, using the power of a product to gain access only. About ZATAP ZATAP is a cutting-edge Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their mission is to create a positive experience for people by bringing physical products into the digital dimension and delivering a truly immersive physical experience for both fans and consumers. With the offices of Switzerland as well as New York City, ZATAP collaborates with companies around the world like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.

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