Question: Express the equation

Hi everyone:

How can I convert the following phrase (eq) into the phrase in the photo?

eq:= -w*z^2/(2*E*MI*alpha^2)+w*H*sinh(alpha*H)*cosh(alpha*z)/(alpha^3*E*MI*cosh(alpha*H))-w*H*sinh(alpha*H)/(alpha^3*E*MI*cosh(alpha*H))+w*cosh(alpha*z)/(alpha^4*E*MI*cosh(alpha*H))-w/(alpha^4*E*MI*cosh(alpha*H))+w*H*z/(E*MI*alpha^2)-w*H*sinh(alpha*z)/(E*MI*alpha^3):

the phrase in the photo:

tnx...

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