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Telegram has become one of the very most popular messaging apps, with more than 800 million monthly active users. If you want to market your business, brand, or content, telegram ads example give you a great chance to reach a global audience. Unlike other platforms, Telegram’s ad system is designed to be privacy-focused, non-intrusive, and displayed only in public channels with 1,000 subscribers. This guide will walk you through the best way to run ads on Telegram effectively. 1. What Are Telegram Ads? Telegram Ads are sponsored messages that come in large public channels with at the very least 1,000 subscribers. These ads: Have a 160-character text limit (no images or videos). Include a clickable connect to an external website, channel, or bot. Appear only in large public channels (not in private chats or groups). Maintain user privacy (no personal tracking or targeted ads). 2. Benefits of Advertising on Telegram Massive Audience: Reach an incredible number of active users globally. Privacy-Focused: No personal information tracking, making it a trusted platform. Cost-Effective: You only pay per ad impression. High Engagement: Telegram users are active and engaged, making ads effective. 3. How to Run Telegram Ads (Step-by-Step Guide) Step 1: Create a Telegram Ad Account To start, go to the Telegram Ad Platform at ads.telegram.org and signing in with your Telegram account. Step 2: Set Up Your Ad Campaign Choose the Target Language & Region Select the text and country that you want your ad to seem. Create Your Ad Message Write a brief and engaging text (max 160 characters). Add a call-to-action (CTA) like “Join Now” or “Learn More.” Include a url to your channel, bot, or website. Select Target Channels Telegram ads appear in public places channels with 1,000+ subscribers. You can pick specific topics relevant to your business. Step 3: Set Your Budget & Bid Price Telegram Ads work on a cost-per-impression (CPM) model. The minimum budget to perform ads is €2 million ($2.1M), which makes it suitable for large businesses. You bid per 1,000 ad impressions (higher bids progress placements). Step 4: Submit & Launch Your Ad Review your campaign settings. Click Submit for Review (Telegram will find out if your ad follows the guidelines). Once approved, your ad begins appearing in large public channels. 4. Alternative Ways to Advertise on Telegram (Without the €2M Minimum Budget) If you don’t have a big budget, you can still advertise your business using these methods: 1. Promote in Public Channels Collaborate with Telegram channel proprietors to post ads or sponsored messages. Find popular Telegram channels related in your niche. 2. Use Telegram Bots for Marketing Create automated bots to activate users, respond to your questions, or provide promotions. Many businesses use Telegram bots for customer support and product recommendations. 3. Create Your Own Telegram Channel Build an online community around your small business. Share valuable content, updates, and promotions to attract followers. 5. Tips for Running Successful Telegram Ads ? Keep Your Message Clear & Concise – You only have 160 characters, so make every word count. ? Use a Strong Call-to-Action (CTA) – Encourage users to subscribe, visit, or buy. ? Target the Right Audience – Choose relevant channels and languages to increase engagement. ? Track Performance – Analyze impressions, clicks, and conversions to optimize your ads. Running ads on Telegram could be a powerful method to reach an incredible number of users, especially if you have a big budget. However, if you’re a small business or startup, alternative marketing techniques like sponsored posts, bots, and organic growth can nevertheless be highly effective.

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