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Why should my business have a responsive web design? Responsive web design has become the go-to solution for businesses who would like a user friendly interface and higher customer retention. If your business has come this far without taking advantage of all of the benefits it has to offer, you may have currently begun to discover lower visitor numbers and a disappointing transformation rate. As a responsible business proprietor, you'll probably need convincing before paying to upgrade your web presence to one which includes responsive design. Nevertheless, by opting in you'll soon see a return on expenditure that will make it worthwhile. In a nutshell, responsive design is merely better than what has gone before and in order to keep up with your competition, you'll need it too. Responsive web design is crucial in most of businesses because it allows your users to accomplish their goals quickly and smoothly. The important elements of your website could be pulled up on a smart phone and appear as a fully functional version of the initial, complete with all the utility you'd give to clients on a notebook or desktop computer. If you fail to give a mobile-friendly experience such as this for your visitors they won't hang around, they'll just click away and complete the action or buy on a rival site. Unhappy customers aren't best for business and neither is certainly going up against a major search engine. Google possess recently confirmed what many insiders possess suspected for quite a while - sites that aren't optimised for multiple users will slide down their search rankings. Google bases their search positions on how useful a full page is definitely for the query a consumer has entered, plus the utility of the website - for instance, can a user complete the action they wish to? Your page could be completely relevant to their search, but if site visitors cannot access the content easily across numerous devices, your website may receive a significantly less than positive review and be placed reduced the serp's. If your firm is reduced to a second or third page access you'll lose a considerable amount of traffic, as people normally select links from the first web page.

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