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In a bold and transformative move, the world's leading "phygital" platform collectID officially announces its transition into ZATAP, which was first introduced in September as a brand new app and brand for consumers. The strategic decision to completely move to ZATAP to support both business and end-consumer operations is a sign of the company's dedication to revolutionizing the brand-consumer interaction environment and providing unparalleled pleasure for users with seamless connectivity between physical and digital realms. David Geisser, CEO and co-founder of collectID, expresses his enthusiasm about the company's development and says, "From our inception in 2018, to authenticate physical goods within the digital world, collectID has grown into something more profound. We are now working to create a brand that is a source of joy for users and matches our innovative approach to creating "phygital" products. This is possible because of our dedicated team and our partners and we're looking forward to seeing the positive effects ZATAP will have on users and businesses." Businesses Just One Tap Away From Your Customers While the business's B2B operations continued under the collectID name after announcing ZATAP at the end of September, these operations will transition to operate as part of ZATAP Business. ZATAP Business under the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to offer a distinctive platform for brands to engage with their customers like never before. The technology ensures product authenticity and transforms every product into an engaging storyteller, creating stronger bonds with customers. The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features: Content Management System: Dynamically Add Content, Run Campaigns Data & Insights: CRM to Track Product Interactions and User Engagement Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code Support Services: Customer Support for End Users Strategy Consulting, Help with Content Production and Marketing Execution ZATAP is set to establish the industry standard for phygital creating a future where the products don't just validate but also excite. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion." Consumers are just one tap away from the ZATAP Experience ZATAP provides consumers with a revolutionary experience. ZATAP allows them to not only authenticate the products they purchase but also get absorbed in the distinct stories and experiences each product offers. Features of Owning a ZATAP Product: Digital Meets Physical ZATAP is a bridge between the digital and physical worlds, providing customers with an immersive experience, where users can unlock exclusive content, offers, and rewards and use their products in a digital dimension (i.e. gaming on video). Authentication System: The app boasts a cutting-edge authentication method that utilizes ZATAP's proprietary technology. The system, which is powered by a combination of secure NFC tags, and Blockchain ensures the highest security level available that is available, allowing users to verify whether they're buying genuine goods with complete confidence. Ticketing: Products may be used to obtain an entry ticket to venues and special events, leveraging the power of a ticket to gain access only. About ZATAP ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their goal is to delight customers by connecting physical products with the digital realm providing a full-immersive physical experience for fans and consumers. ZATAP has headquarters in Switzerland in Switzerland and New York City, ZATAP is a partner for global companies such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.

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